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Case Study: From National to Global B2B Sales

The case examines the need for B2B sales teams to delve into a customer’s real requirements before proposing a solution.  Accepting the stated requirements may simply mean that the sales team is being used to provide free consultancy or a means of price comparison with a competitor who may already have been chosen informally.  CMCE Case Study: From National to Global B2B Sales

Date
Tuesday 19th May 2020
Two people working together